The purpose of a virtual book tour is to enhance the author’s platform and reputation through increased online exposure, drive traffic to the author’s website, build relationships with key influencers, and sell books immediately and in the future.
A virtual tour offers a number of advantages over traditional book tours where authors make appearances at bookstores or other venues in several cities.
- Virtual tours are generally less expensive and time consuming than travelling.
- Authors can reach far more people and a more targeted audience with a virtual tour. In contrast, live author appearances by unknown authors usually have low attendance.
- The virtual tour provides quality, lasting links to the author’s website. These links have search engine optimization value and may continue to provide new visitors to the author’s website for months or years to come.
- Authors can conduct a virtual tour from comfort of home.