Nonfiction authors can enhance their expert status by posting content on others venues.

A virtual book tour will increase your visibility as well as the visibility of your book, or your business. If your posts or interviews appear on 15 + different sites, people will start to say, “I see you everywhere.”

A virtual book tour will introduce your book to a larger audience in your target market.

A virtual book tour can introduce your book to an audience in a new target market.

A virtual book tour can make your book more discoverable. The more mentions on the internet, the more times search engines like Google catalog these, making it easier for people to find you.

A virtual book tour can help you build your mailing list. At the end of each one of your guest blog posts or interviews you can provide an incentive for readers (or listeners) to visit your website and sign up of your mailing list. You can then contact these subscribers, which means you have a second opportunity to mention your book.

If any of your tour hosts do a review of your book, you’ll get the benefit of additional reviews.

You get the chance to develop relationships with bloggers and other key influencers in your field or genre and build your network of contacts.

The content of a virtual book tour gives potential book buyers an opportunity to sample your work.

A virtual book tour can help you build your social networks. Inside the media kit you can include links to all your social media such as one to Twitter, Facebook and IG.