Questions & Answers


What is a Virtual Book Tour?

Virtual book tours feature authors promoting books by making guest appearances during a set time frame on blogs, podcasts, radio shows, social networks, or other venues. The author goes from blog to blog sharing information about their books. A virtual book tour is a popular book marketing tactic because authors reach their books target audience through online conversations, reviews, guest post and book excerpts that can lead to sales-all without leaving your home.

Tours are often done as part of the launch of a new book, but they can be successful any time after the book is published. They are just as effective for fiction and nonfiction books – only the venues and the type of content will vary. They can be posted to a website or to the author’s social media pages if they have plenty of followers. One way to make sure of this is a follow exchange before they post. An author may well wish to choose a variety of social media platforms to reach out to readers on; one of the most popular of these is Instagram. Many authors have made effective use of this particular platform and have even used tools like nitreo in order to help them sustain the organic growth of followers. More followers are of course better as your posts will get higher engagement but it also makes your account appear more professional.

  1. You select the duration of your tour. That depends on your budget and the amount of time you want to be on tour. We have packages from 1, 3 days to two months and everything in between.
  2. During the time of your tour, you will be interviewed, write guest posts featuring an aspect of your book, have your book spotlighted or reviewed, at one of the many blogs we set up for you that are geared toward your book or author platform.
  3. Your tour becomes perpetual because as long as the blog host keeps your interview, guest post, book spotlight or review live in their archives, you will continue to benefit from a virtual book tour long after your tour is over. Your online exposure will be tremendous. Our goal is to reach the online buyers and increase your reader base.
  4. We take care of everything so you don’t have to. We set your tour up with book bloggers who will advertise your book by way of interviews, book excerpts, guest posts (articles) and/or reviews. If you are the author of a newly published book, have an upcoming release or just want to give a previously published book new life, a virtual book tour is your answer.

Some of the benefits of a Virtual Book Tour

The purpose/benefits of a virtual book tour is to enhance the author’s platform and reputation through increased online exposure, drive traffic to the author’s website, build relationships with key influencers, and potentially sell books immediately and in the future.

A virtual tour offers a number of advantages over traditional book tours where authors make appearances at bookstores or other venues in several cities. Some of those advantages are:

  • Bloggers love great content– Developing great content derives from your book. Choose themes central to your book to write about.
  • Types of content included with tour— guest post, reviews from bloggers, book excerpts, podcasts, video interviews, blogger hosted contest where you offer your book as a prize, topical written post, interviews, get to know the author, playlist, character interviews.
  • That content could include: your writing journey, writing tips, marketing, you can write something that ties your book into the content (for instance my first book (non-fiction) I took one on the chapters and built content around it, submitted it to different online magazines. Take concepts from your book and write guest post.
  • Authors can reach far more people and a more targeted audience with a virtual tour. In contrast, live author appearances by unknown authors usually have low attendance.
  • The virtual tour provides quality, lasting links to the author’s website. These links have search engine optimization value and may continue to provide new visitors to the author’s website for months or years to come.
  • Authors can conduct a virtual tour from comfort of home.
  • Author can get reviews.
  • The focus of a virtual book tour is to extend your reach and provide you with opportunities to build relationships with new readers, get exposure and build an online presence.

Do we offer refunds?

No. Unfortunately, all transactions are final as we begin working on your tour immediately.

What do I need to do once my tour starts?

Once your tour starts we encourage the author to visit each blog and leave a comment to the host. Share to your social networks such as Facebook, Google Plus IG, or Twitter. Encourage them to share with their friends

Are you ready to get started?

book a tour