Why Authors Should Do a Virtual Book Tour?

The whole process of writing a book isn’t always easy. From thinking of what to write and who’s going to publish it to maybe even writing a query letter, in the hopes of getting an agent to represent your book is a lot to do. But with that being said, once everything is in place, seeing the dream turn into a reality will be worth it.

The purpose of a virtual book tour is to enhance the author’s platform and reputation through increased online exposure, drive traffic to the author’s website, build relationships with key influencers, and sell books immediately and in the future. You can also use social media to your advantage for all of these goals, if you have plenty of followers, and if not you can simply do a follow exchange before releasing posts.

A virtual tour offers a number of advantages over traditional book tours where authors make appearances at bookstores or other venues in several cities.

  • Virtual tours are generally less expensive and time-consuming than traveling.
  • Authors can reach far more people and a more targeted audience with a virtual tour. In contrast, live author appearances by unknown authors usually have low attendance.
  • The virtual tour provides quality, lasting links to the author’s website. These links have search engine optimization value and may continue to provide new visitors to the author’s website for months or years to come.
  • Authors can conduct a virtual tour from the comfort of home.

Things To Do To Prepare For Your Tour

So many authors are not quite sure what to do before, during and after a tour. Here are a few things to consider.

1. Before the tour, talk it up. Tell everyone about it.

2. Before the tour, send out emails asking everyone to help you get word out about your book.

3. Before the tour, determine your goals.

4. During the tour, share links, visit blogs.

5. During the tour, update your website with active links to your feature on the blogs.

6. After the tour, make a final visit to all the blogs to see if there are more comments.

7. After the tour, take your content and use it on other platforms to continue building the momentum.

5 Tips on Promoting your Virtual Book Tour

1. Before and during your tour, talk about your tour daily (or even several times a day) on Facebook and Twitter and through other social networks – remind your friends and followers where you will be on the tour and when you will be at each stop.

2. Update your website and blog with a schedule of your Virtual Book Tour and include links to all the stops on the tour.

3. Once your tour starts, visit each site on your tour and leave a comment. Also, answer any questions people may have left for you in the comments section of the site.

4. Create a media release announcing your tour and all the stops on the tour. Submit this release to various FREE online media release distribution services.

5. If you have a mailing list, send a special mailing to your list announcing your tour.

See our Tour Packages