The whole process of writing a book isn’t always easy. From thinking of what to write and who’s going to publish it to maybe even writing a query letter, in the hopes of getting an agent to represent your book, there is a lot to do. But with that being said, once everything is in place, seeing the dream turn into a reality will be worth it.

The purpose of a virtual book tour is to enhance the author’s platform and reputation through increased online exposure, driving traffic to the author’s website, building relationships with key influencers, and selling books immediately and in the future. You can also use social media to your advantage for all of these goals, especially if you have plenty of followers, and if not you can simply do a follow exchange before releasing posts.

In the digital age, there are no doubts about it, if you want to effectively market your product then you need to be online. We all search for things online nowadays, so if you want to get noticed, then you absolutely need to be putting out content that has been optimized for online audiences. Above all, whether you are selling books, or promoting your writing services, you need to make sure that your online content has been optimized for search engines.

Consequently, if you own a WordPress website and if you are relatively new to the world of SEO, then you might want to consider using an SEO plugin. For more information about SEO plugins, check out this useful guide from Victorious.

So, what other marketing techniques can you use to promote your products and services? Well, a virtual tour offers a number of advantages over traditional book tours where authors make appearances at bookstores or other venues in several cities.

• Virtual tours are generally less expensive and time-consuming than traveling.
• Authors can reach far more people and a more targeted audience with a virtual tour. In contrast, live author appearances by unknown authors usually have low attendance.
• The virtual tour provides quality, lasting links to the author’s website. These links have search engine optimization value and may continue to provide new visitors to the author’s website for months or years to come.
• Authors can conduct a virtual tour from the comfort of home.